About Vertical Endurance

Our mission is to create great indelible memories for life. Whether it's completing your first 5k, setting your marathon PR or participating in an event with your entire family, (Fido included) we want you to experience something great and meaningful that you will share with your family and friends.

Our team members are passionate about having fun in the outdoors and promoting that passion is our obsession. Always expect the unexpected at Vertical Endurance.

Keith Hughes

Co-founder and Creative Director

Keith loves to dream up new ways to surprise our event participants, striving to far exceed everyone's expectations. Keith is the unknown child of June Cleaver and Earnest Hemingway, equally happy to tell you about his latest backcountry expedition as he is to talk about running a 5k with his girls. His moto – never let a single moment go to waste.

Keith Hughes Bio Photo

Tanda Weeks

Director of Athlete Services

Tanda loves team sports; softball and volleyball for herself. The bulk of her time is spent shuttling her three kids between football, basketball and baseball practices. She is creative and a problem solver, loving to tackle new projects and challenges. Tanda comes to Vertical Endurance after spending 10 years as the Event/Race Director for the Women's Fitness Celebration.

Tanda Weeks Bio Photo

Sean Olsen

Sponsorship Sales

We've never met a trail run Sean doesn't love. If you need advice on where to run on the foothill trails, Sean is your man. We're secretly trying to develop a trail run that is too long for Sean, we think it's impossible.

Sean Olson Bio Photo